While I haven't read "The Wine Trials 2010," and have only a hazy understanding of its most provocative premise - that everyday wine drinkers tend not to prefer expensive wines over cheaper wines in tastings where they don't know the identity of the wines - I am enjoying the debates the book is stimulating.
The most current is at Freakonomics, a member of the New York Times family of blogs. Here, blogger Robin Goldstein, co-author of "The Wine Trials 2010," attempts to clarify the book's principles. I think I better understand his methodology and reasoning, as well as his answer to the question on which he hung his posting - when are high wine prices justified? Overall, however, I agree with readers who in the comments added to the post argue that the market, however complex its gyrations, simply and ultimately sets a wine's price, which may or may not have any bearing to a wine's inherent and aesthetic worth.
Be sure to read those reader comments, especially the remarks of California winemaker Sean Thackery, No. 40 in the list.
Wine of the Day, No. 38
25 minutes ago